5 color palettes for baby, mother, and baby products

When it comes to children’s palettes, we often think of bright, colorful colors. However, it is because of this common belief that many baby-oriented brands or mother-baby items become too similar. This makes it very difficult for your audience to distinguish your brand.
So how should we combine colors? Brands are not necessarily only allowed to use basic colors (red, yellow, blue) but can also combine with many other bright colors without lacking subtlety and courtesy.
Basic palette
As shared above, basic color palettes are indispensable for brands aimed at children. However, with this basic palette, the colors have been tweaked to be fresh, as well as toned to increase sophistication while still keeping children’s colors. Combined with white, lead gray, and pink, the palette is softer, more dynamic, and more flexible.

The silent base color palette
Silent colors are primary or secondary colors that are further combined with different gray levels to create a softer, deeper palette. There are also shades of red, orange, and blue – but when mixed with a little gray, these colors become more subtle and more applicable. These are the colors that are very popular in the Montessori school system – a kind of kindergarten that emphasizes natural curiosity and learning through activities.

The pale secondary color palette

Secondary colors are created when primary colors are mixed together. This secondary palette is also mixed with a bit of white and gray, creating a Nordic children’s palette. This is also a color palette that is quite suitable for other product lines such as stationery because of its lightness and brightness.

Basic carpentry palette
It is called a rustic palette because in using this palette you should combine muted primary colors (red, yellow, blue) with rustic materials and colors like beige from wood and wool, or blue. Sage comes from natural leaves.

Basic color palette combined with turquoise

A palette that is quite fresh but still does not lose sophistication, when the primary colors red and yellow are combined with “offline blue” to turquoise. Because of the bright nature of this palette, it’s a color palette that’s well-suited to photo shoots have taken outdoors or where there’s a lot of light. To make the palette more interesting, try combining these colors with different pale yellow tones instead of white.