The main color of 2023

Magenta is a mixture of blue and red, born 150 years ago, with the meaning of courage and desire to live. Color will dominate every field in fashion, cinema, music, art, architecture.
In 2022, Pantone has chosen Very Peri to mark the first time a new color has been created as the color of the year, instead of using an existing color. This year is the second time Pantone creates a new color and gives it a beautiful name, not just a simple color anymore. Pantone 18-1750 Viva Magenta also promises to write a new vibrating story derived from nature with the original color red, bringing the connotation of strength. Viva Magenta color embodies courage, creating a vibrant, unique feeling, along with an upbeat, playful message.

Leatrice Eiseman, executive director of the Pantone Color Institute, said the color was inspired by red dyes derived from small insects called cochineals. “We chose Viva Magenta because it’s a unique color that fits a particular period, a period that can make us have completely different ways of looking at ourselves and our lives.” New York Times critic Jason Farago commented: “Not as overwhelming as Barbie pink, not as intensely chic as Valentino’s haute couture. The Pantone 18-1750 is a unique shade for an unusual time.” .
The Viva Magenta color scheme is described by Ms. Eiseman as “unstoppable in motion”. At the same time, she also pointed out that this color can be found in dyes made from natural ingredients used since the second century BC. Viva Magenta tones have appeared on fabrics and paper from a very early time.
In the two years the world was affected by the pandemic, Pantone chose quite pleasant colors such as Yellow, Gray, Light Purple to be the main colors for 2021, 2022, this year’s red color represents everything that has happened. come back, rise strong.
In the context of political conflicts and global economic difficulties, the new color is said to calm the spirit, create more confidence and connect people. Viva Magenta’s red color will make viewers feel encouraged and encouraged to do bolder things, help people dare to try new things, become more open, braver, go beyond the comfort zone own.
Some pictures of how to coordinate with Viva Magenta color